Did you know that email marketing has 174% more conversions than social media marketing and for every dollar that you spend on email marketing the average return on investment is $44?
If you’re not capitalizing on those numbers then you need to improve your email marketing strategy. Regardless of if you’re doing B2B vs B2C email marketing, the numbers show that this is still a great way to increase revenue and grow your business.
Don’t worry if you’re not sure where to start because you’re in the right place. Keep reading to see the comparisons between B2B and B2C including their pros and cons.
3 Differences Between B2B vs B2C Email Marketing
The lines between B2B and B2C marketing can become blurry, especially with many wholesalers moving into the dropshipping business model. However, when it comes to email marketing there are still some key differences you’ll want to take into account as you create your email campaigns.
Content
First, the type of content you create will be different for each audience. In the B2B market, you’ll want to remember that you’re sending emails to busy business owners and executives. They don’t have time to read long emails and many companies’ email programs filter out images so don’t load your emails with too many graphics.
In the B2C email campaign, you can take more liberties with the amount of content you create and the graphics you use. If you sell products then you’ll want to include images of the line you want to highlight each season.
In short, in your B2B emails, stay professional, speak about the benefits and get to the point quickly. If you’re in the B2C market, you can speak to your audience’s emotions, tell a short story, and include more graphics and images.
Tone of Voice
The second difference between B2B vs B2C marketing is the tone of voice you’ll take in your emails. In B2B you’ll want to keep your emails professional and fact-based. In the B2C sector, you can take a more friendly tone of voice and tell a short story about yourself that connects emotionally with your reader.
Buying Cycle
Lastly, remember that the buying cycle is different in B2B vs B2C. The B2B buyer has a much longer buying cycle and will need more contacts and information than their consumer counterparts.
This can be due to many factors such as the much larger nature of B2B contracts, purchases, and commitments. There are several ways you can improve the user journey for your customers regardless of whether you’re in the B2B or B2C market.
Pros and Cons of Email Marketing
Too many business owners don’t give enough attention to their email marketing efforts. The fact is that email marketing is an effective way to reach your audience. However, as in anything you need to weigh the pros and cons, here we’ve outlined them for you.
Some of the benefits of email marketing include:
- Low cost
- High ROI
- Personalization through data
- Segmentation by characteristics and activity
Email offers a great way to reach your audience personally in their inbox every day. You can create smaller segments within your larger email to offer even more personalization based on previous activities of your subscribers such as those that have purchased or those who haven’t.
Conversely, there are some disadvantages to email marketing and those include:
- Low open rates and spam boxes
- Long sales cycle
- Fake inboxes for freebies
- Overflowing inboxes
In today’s online marketing world everyone is sending marketing emails every day. And your email could get lost in the mix if your customer’s inboxes are overflowing with too many emails. Additionally, some people use a separate email address just for free offers that they never check.
However, with that aside, email marketing still offers one of the highest returns on investment for your marketing dollars. And when done right you can see amazing results from your email campaigns in both the B2B and B2C sectors.
Email Marketing Is the Answer to Grow Your Business
In the end, the differences between b2b vs b2c email marketing aren’t very stark. Email is the best way to reach your audience, build their trust and sell your products or services. Use the information from this article to start creating your next email campaign and watch your conversions grow.
As you can see there are many exciting facets in the digital marketing world. To learn more about marketing strategies, you can read more articles here.