What Makes a Good B2B Marketing Campaign?
Companies are set to spend more than $375 million on B2B marketing this year. While it's important to get your B2B marketing strategy right, it's easier said than done. So…
B2B vs. B2C Marketing: How Do They Differ?
A study from 2019 suggested that the global marketing industry was worth a staggering $1.7 trillion. That might seem like a lot, but the truth is that business success in…
How To Expand Your Business Market
Many first-year business owners usually focus on ways to help the company stay afloat by creating a small business budget. Some owners don't think about how to work towards growing…
5 Effective B2C Marketing Strategies
Business-to-consumer (B2C) marketing allows your business to connect with your potential customers. This basic function of your business is essential to acquiring and maintaining your customers. With effective B2C marketing…
3 Reasons Why B2B Marketing is Important for Your Company
As a marketer, you've got a lot on your plate. There's content marketing, social media monitoring, and website creating. There's email marketing, digital marketing, and traditional advertising. When you think…
The Importance of Digital Marketing for eCommerce
In a world driven by technology, digital marketing for your business is no longer optional - it's essential. Without an online presence, it's nearly impossible to build and grow your…
How to Excel at E-Commerce
Online shopping has come a long way since its birth in the 1990s. With the meteoric rise in consumers and businesses conducting transactions online, having a solid e-commerce strategy has gone…
A Beginner’s Guide to B2B Marketing
Did you know that 67% of B2B buyers prefer to conduct research on their own rather than speak to a seller? This means you have to be very careful about…
The Energy Subsidy, Who Dares, And Who Cares?
What is the subsidy? It’s a government incentive, a financial aid extended to an economic sector. The World Trade Organization mentioned five types of governmental subsidies: cash subsidies, tax concessions, assumption of risk, government procurement policies that pay more than the free market price, stock purchases that keep a company’s stock price higher than market…
A Beginner’s Guide to B2C Marketing
In the US, there are over 30 million small businesses, and you can bet that a good number of them are B2C (business-to-consumer or customer) ones. Perhaps you're the owner…
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