A Beginner’s Guide to B2B Marketing
Did you know that 67% of B2B buyers prefer to conduct research on their own rather than speak to a seller? This means you have to be very careful about…
The Energy Subsidy, Who Dares, And Who Cares?
What is the subsidy? It’s a government incentive, a financial aid extended to an economic sector. The World Trade Organization mentioned five types of governmental subsidies: cash subsidies, tax concessions, assumption of risk, government procurement policies that pay more than the free market price, stock purchases that keep a company’s stock price higher than market…
A Beginner’s Guide to B2C Marketing
In the US, there are over 30 million small businesses, and you can bet that a good number of them are B2C (business-to-consumer or customer) ones. Perhaps you're the owner…
Branding Matters, even for small companies
Brand matters. In a world where it seems everyone is using Google to find the cheapest price, and everything appears to be transactional instead of relational, companies are too quick…
Three traditional sales and marketing options often overlooked
In an age of marketing when everything seems to be focused on digital media or web based advertising, it is easy to forget that the basics of good B2B marketing…