The SEO industry is worth $80 billion globally. This massive figure reflects the huge value the practice of search engine optimization offers to businesses in this day and age.
When it comes to SEO for businesses, there are two broad types you need to be aware of; B2B SEO and B2C SEO. B2B SEO, which we’re going to focus on here, is for businesses that sell to other businesses, rather than end-consumers.
SEO is a rapidly changing field; a lot of the information we’ll share here wouldn’t have been important five years ago. Keeping up with trends is essential if you want to succeed consistently in SEO of any kind.
Read on to learn more about B2B SEO, and how you can optimize your approach in order to build your business.
The Key Ingredients to a Winning B2B SEO Strategy
B2B SEO is far from straightforward. To really make the most of your website’s search engine performance, there are several different factors you’ll have to consider.
Web Design
In 2021, Google and its competitors are more concerned about the quality of your website than anything else. Every website has a score known as its “domain authority,” which indicates how well your website performs across a variety of metrics. While this score isn’t something Google officially relies on, it’s a decent indicator of how well a given site will perform on a given search term.
In terms of web design, things like SSL certification and loading speeds are the most important considerations.
Website Content
Content is the bread and butter of any SEO strategy. Quite simply, if there’s not enough stuff on your website, Google won’t know what it’s about and won’t direct any traffic there. The more high-quality content you put on your site, whether it’s blogs, videos, images, or anything else, the better you’re likely to do on those all-important rankings.
Use of Keywords
This point follows on neatly from the one above. When you’re crafting your content, you need to be mindful of the keywords you’re using. You want to use phrases that are relevant to your business activities and that have a high search volume, but that aren’t too competitive.
Backlinks
Links of various kinds are important when it comes to search engine performance. Backlinks are those links that originate on a different website and direct users to yours. If your site has a lot of backlinks, this indicates to search engines that your content is trustworthy and your rankings will improve.
Using Search Engines to Bring Your B2B Marketing Game to the Next Level
When you first start learning the ropes of B2B SEO, it can be daunting. However, with consistent study, research, and hard work, you’ll be getting your content on Google’s first page before you know it!
The world of marketing never sleeps. If you want to stay up to date on everything important that’s happening, you need good resources. Check out our other marketing content for some help and inspiration!
