It’s recommended that businesses spend nearly 7-8% of their overall revenue in the area of advertising and marketing. The thing about marketing is several types of marketing can easily become confusing.
Before you commit to one form of marketing, we’re going to detail a few for you. The more you know about marketing for small businesses, the better off you’ll be.
Inbound Marketing
The purpose of inbound marketing is to attract customers to your business instead of interrupting them during the buying journey. It provides consumers with the information they need to get to where they need to be.
Once you’ve attracted them to your website, you need to use tools such as chatbots to keep them engaged.
Digital Marketing
If you’re not using some form of digital marketing, are you reaching your audience in the best way possible? Digital marketing encompasses a combination of things such as social media and email marketing.
You and your team will develop a strategy where you decide on the type of content and information to share and then proceed with your marketing campaign.
Content Marketing
Since we’re on the topic of content, it’s crucial to understand that there is a form of marketing designated entirely towards the content you produce and publish. When creating content, you must have a goal in mind; otherwise, the content you produce will be scattered and unfocused.
As you create content, ensure you’re answering FAQ questions that consumers might have.
Video Marketing
If you find that your industry has a lot of information to share with followers, but it’s not necessarily entertaining, you will want to implement video marketing. The excellent part of this form of marketing is you can publish it on your platforms such as:
- YouTube
- Social media
- Embedded in emails
As you create these videos, ensure you have a script. The script will keep you on topic and ensure you hit the main points you want to talk about during the video.
Email Marketing
Think about the number of emails you’ve received from businesses that you’ve subscribed to. In these emails, you receive information about upcoming products as well as details about sales and coupons.
If you choose to go the email marketing route, find ways to personalize your email campaign. Consumers receiving your emails want to know that you thought about them specifically instead of seeing them as another dollar in your pocket.
Influencer Marketing
There are 3.2M – 37.8M influencers globally, and the number will only continue to climb. One reason businesses decide to partner with influencers is because of the reach influencers have.
Typically, you’ll provide influencers with a free product to advertise on their channel and social media platforms. Another way to work with influencers is to offer them a portion of the commission for every person that purchases your products using their advertising code.
Types of Marketing
There are several types of marketing, but it’s essential to find the one that works the best for your business. If you’ve got a product to sell, but not the following, think about influencer marketing.
At the same time, if you’ve got tons of information to share, think about creating videos as a part of a video marketing campaign. If you want to get more information on other topics that have to do with marketing, keep scrolling through our site.
