As a marketer, you've got a lot on your plate. There's content marketing, social media monitoring, and website creating. There's email marketing, digital marketing, and traditional advertising. When you think…
In a world driven by technology, digital marketing for your business is no longer optional - it's essential. Without an online presence, it's nearly impossible to build and grow your…
Online shopping has come a long way since its birth in the 1990s. With the meteoric rise in consumers and businesses conducting transactions online, having a solid e-commerce strategy has gone…
Did you know that 67% of B2B buyers prefer to conduct research on their own rather than speak to a seller? This means you have to be very careful about…
What is the subsidy? It’s a government incentive, a financial aid extended to an economic sector. The World Trade Organization mentioned five types of governmental subsidies: cash subsidies, tax concessions, assumption of risk, government procurement policies that pay more than the free market price, stock purchases that keep a company’s stock price higher than market…
In the US, there are over 30 million small businesses, and you can bet that a good number of them are B2C (business-to-consumer or customer) ones. Perhaps you're the owner…
Brand matters. In a world where it seems everyone is using Google to find the cheapest price, and everything appears to be transactional instead of relational, companies are too quick…
In an age of marketing when everything seems to be focused on digital media or web based advertising, it is easy to forget that the basics of good B2B marketing…