How Much Should Your Business Budget for Marketing?
Marketing spending saw a significant slow down in 2020, with the impact of COVID forcing many business owners and CMOs to take an ultra-cautious approach to their marketing budget. However,…
3 Reasons Why Website Design Is Crucial for Your Business
It should come as no surprise that having a strong Internet presence for your brand is essential. But, part of accomplishing this involves having a stellar design for your website.…
5 Effective B2C Marketing Strategies
Business-to-consumer (B2C) marketing allows your business to connect with your potential customers. This basic function of your business is essential to acquiring and maintaining your customers. With effective B2C marketing…
3 Reasons Why B2B Marketing is Important for Your Company
As a marketer, you've got a lot on your plate. There's content marketing, social media monitoring, and website creating. There's email marketing, digital marketing, and traditional advertising. When you think…
The Importance of Digital Marketing for eCommerce
In a world driven by technology, digital marketing for your business is no longer optional - it's essential. Without an online presence, it's nearly impossible to build and grow your…
What You Should Know Before Starting an eCommerce Business
You've got a business idea, and you're ready to execute it. There's no better time like the present to make it happen! With the internet at your fingertips, you can…
How to Excel at E-Commerce
Online shopping has come a long way since its birth in the 1990s. With the meteoric rise in consumers and businesses conducting transactions online, having a solid e-commerce strategy has gone…
Setting Goals
Every business or organization has goals. Goals provide a focal point on which all members of the company can rally together. But, poorly managed goals can lead to dysfunction, poor…
A Beginner’s Guide to B2B Marketing
Did you know that 67% of B2B buyers prefer to conduct research on their own rather than speak to a seller? This means you have to be very careful about…
4 Reasons to Offer Eco-Friendly Shipping
Did you know that in 2015, over 141 million metric tons of the world's plastic trash was packaging? Considering these things are a one-and-done deal, it's pretty disheartening to learn…