Are you looking to find the perfect fit for your new addition to your marketing team?
Recruiting for a new marketing position can serve as time-consuming and frustrating work. It often takes hiring managers 3-4 weeks to post new job announcements, review resumes, and interview candidates. Even then, you run the risk of taking on someone who isn’t a great fit for your company.
So, how do you streamline your recruiting process and hire the right person? Have a hiring strategy.
Keep reading to learn more about how you can find the perfect person for your marketing endeavors!
Define Who You Want
What do you need to do first as part of your hiring strategy?
Define what type of person you want. Start by thinking about the types of training and skills needed to fill the role. Does the person need to know about search engine optimization (SEO) or social media marketing? Do they need prior experience, or would you prefer someone right out of college? Will this person need to have leadership skills?
Next, consider what types of strengths you’d prefer your hire to possess. Most marketing teams need individuals who can combine creativity with professional behavior. They also need individuals who can assess data and change techniques when needed.
Finally, think about the personality of your ideal candidate. This will depend on the company culture you want to create. Do you want someone more formal and professional? Or should they have the ability to have fun and find positivity in any situation?
No matter what you prefer, write it down.
Write a Job Posting
After this, you’ll want to create your job posting. This document consists of all the information your candidates will see before they apply.
To do so, write the title of the position, along with any other necessary information, such as salary. Then, give a brief introduction to your company and describe the role. List what education you’re looking for and talk about the qualities you hope your future hire will have. Finally, mention any benefits, such as paid vacation or health insurance and include information on how to apply.
Further, you should include contact information in case your candidates have any questions.
After you write a job posting, put it online! Many job candidates look for work on job boards such as Glassdoor, Monster, or Indeed. Yet, if you want the best results, post on a more specified job site, such as those for content writers or digital marketers. This helps you get more qualified applications.
Include Multiple Team Members in the Interview
Do you want to ensure your new hire will work well with your existing team?
Involve people from your current marketing team in the interview process. Allow them to ask specific questions of the candidates and consult them before you hire anyone.
That way, they can assess who will serve as the best fit.
Are You Ready to Build Your Hiring Strategy?
Having a good hiring strategy can mean the difference between finding a great new team member and recruiting someone who doesn’t work out.
By following the advice above, you will have a better chance of hiring someone great. You’ll know who you want, have a job posting that will attract qualified candidates, and conduct interviews in a way that ensures chemistry between your team and the new hire.
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