These days social media marketing is one of the most useful tools for any business. It’s a great way to boost sales and build loyal customers, but it can be hard to know where to start.
So, how do you build a B2B social media strategy that works? In this article, we’ll break down the steps to make creating your own strategy simple.
1. KPI’s
The first thing you’ll need to do is decide what your KPI’s (key performance indicators) are and how to track them. These should be measurable and specific like increasing your site’s conversions by 30% in 60 days. You need goals to reach to be successful.
Once you know what your KPI’s are, you’ll need a system to track how they’re going. There are plenty of software options available to help you with this but it’s important to find one that you’ll actually use.
2. Choose Your Platforms
Decide which social media platforms you’ll be focusing on. For B2B, the most useful social media site is LinkedIn by far, but that doesn’t mean you have to focus on it alone.
Twitter and YouTube are two other choices that are worth the time and energy for your business. You can also use Facebook or Instagram to be thorough but the sites above are going to bring you the most traction for B2B.
3. Create a Strong Profile
It won’t do you any good to create profiles quickly and just forget about them. You should take the time to fully optimize each one to your business’s full potential.
Spend some time choosing a welcoming, professional photo. Include links to your website or portfolios. It’s worth the time to do a little research into SEO (search engine optimization) so sites like LinkedIn put you front and center in search results.
Unlike B2C marketing, you want to establish yourself as an expert in your field.
4. Create Compelling Content
You’ll need to publish content on a regular basis to keep your business fresh in customer’s minds and establish your company as a go-to for other businesses.
Take a look at your more successful competitor’s social media. This will help you understand what kinds of posts get engagement and what things they aren’t using to their full advantage.
Start thinking about what you’ll post. It’s a good idea to mix your own fresh content with posts from leading sources in your industry. Be sure to spotlight your services or products along with some highlights about you and your team.
5. Create a Posting Schedule
It’s easy for companies to neglect their social media. Don’t fall into this trap! You need to make a schedule for how often you’ll post new content. There are tools available to help you with this.
6. Evaluate Your Performance
This is where the right monitoring tools really come in handy. Track how well you met your goals and KPI’s. If you didn’t reach the goals you had hoped for in certain areas you can focus on those and make adjustments as needed.
Start Your B2B Social Media Strategy
Utilizing a strong B2B social media strategy isn’t as overwhelming as it may seem. If you follow the steps above, you’ll be in great shape to use social platforms to their fullest for your business.
Now that you know how to build a profitable B2B social media strategy it’s time to start thing about B2B email marketing.
