Experts estimate that about 80% of web users are active on social media. With over 3.96 billion users worldwide, that’s a lot of potential customers you can reach.
If you want to get the most out of social media, you need to create an effective social media marketing strategy. Let’s dive into the biggest points you need to know to do so.
Learn About Your Customer
Connecting with your customer is one of the main goals of social media marketing. To do this, you’ll need to do some research to learn about what they care about and how they interact on social media.
You can also make connections by interacting with potential customers on social media. Ask questions, reply to comments, and post content that is helpful and engaging. This can also help build authenticity and make your customer feel even more connected to you.
Choose Platforms Strategically
Creating a digital marketing strategy with a presence on every social media platform isn’t as good of an idea as it might sound. Instead, you should make targeted efforts in the areas that will give you the greatest return on investment.
You should focus on the platforms where your target audience spends the most time. Common consumer-driven platforms are best, such as Facebook, Twitter, Instagram, and Pinterest. YouTube may also be a good option depending on the nature of your business.
Start by focusing on only one or two platforms in the beginning. You can always expand your efforts later.
Each platform has its own way that helps potential customers find you. Hashtags are an important part of multiple platforms. You should research hashtags in your industry to find out what will work for your brand.
Be sure to use a mixture of very popular and more niche hashtags for the best results.
Create a Schedule
Consistency is very important in social media marketing because it allows you to stay visible and in the minds of your customers. You can create a content schedule ahead of time to make it easier to plan and post your content.
To do this, you will need to determine how often and when you want to post. Each platform has its own best practices based on when users are most active.
Follow Digital Marketing Trends
Social media changes constantly. You need to stay up to date on content trends and changes in the platforms themselves and then adjust your strategy accordingly. This can help increase brand awareness and make it easier for new potential customers to find you.
You should also follow social media marketing trends to find out what is popular at the time. You can create interesting content based on national days, trending hashtags, or even world news.
Get Started on Your Social Media Marketing Strategy
Creating an effective social media marketing strategy takes some planning and work. But once you implement it, you will reap the rewards of your marketing efforts.
Be sure to learn more social media marketing tips on our blog.