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  • Strategic Sourcing: Carrier Selection

    Key among the many aspects of the procurement process is proper carrier selection. Transporting materials locally, regionally, and globally may involve multiple providers. The process selecting your carriers can take up to 6-months depending on the scale and complexity of the material and equipment used in production.  Some considerations in selecting carriers include: Geographic Coverage…


  • Supply Chain Improvements

    As people and businesses struggle with increasing costs, the quick answer for companies is not a good answer. Product managers who choose to pass along costs increase the risk of customer loyalty and miss an opportunity to improve customer relationships. So, what are the options? Taking a longer-term view of customer relationships and investing time…


  • Adding Artificial Intelligence To Your Marketing Tools

    We’ve all heard a great deal about AI, or artificial intelligence. Setting aside the sci-fi doom scenarios, we can see that AI can come in handy for aiding marketing campaigns. AI in advertising Delivery There was a time when well-funded marketing teams deployed sophisticated algorithms to maximize Return On Ad Spend (ROAS.) These tools are…