b2c marketing strategies

5 Effective B2C Marketing Strategies

Business-to-consumer (B2C) marketing allows your business to connect with your potential customers. This basic function of your business is essential ...
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b2b marketing

3 Reasons Why B2B Marketing is Important for Your Company

As a marketer, you've got a lot on your plate. There's content marketing, social media monitoring, and website creating. There's ...
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digital marketing

The Importance of Digital Marketing for eCommerce

In a world driven by technology, digital marketing for your business is no longer optional - it's essential. Without an ...
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ecommerce business

What You Should Know Before Starting an eCommerce Business

You've got a business idea, and you're ready to execute it. There's no better time like the present to make ...
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How to Excel at E-Commerce

Online shopping has come a long way since its birth in the 1990s. With the meteoric rise in consumers and ...
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Setting Goals

Every business, or organization, has goals. Goals provide a focal point on which all members of the company can rally ...
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b2b marketing

A Beginner’s Guide to B2B Marketing

Did you know that 67% of B2B buyers prefer to conduct research on their own rather than speak to a ...
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eco-friendly shipping

4 Reasons to Offer Eco-Friendly Shipping

Did you know that in 2015, over 141 million metric tons of the world's plastic trash was packaging? Considering these ...
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The Energy Subsidy, Who Dares, And Who Cares?

What is the subsidy? It’s a government incentive, a financial aid extended to an economic sector. The World Trade Organization ...
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b2c marketing

A Beginner’s Guide to B2C Marketing

In the US, there are over 30 million small businesses, and you can bet that a good number of them ...
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